If you’re drafting your product launch PR plan, you’ll already know that these days, there’s a plethora of digital tools at your disposal that make it easier than ever to target your audience and measure their response.

How do you choose which channels to invest in? What level of response can you expect to see from each?

We’ll share all you need to know below, as we discuss how to supercharge your product launch. Read more here

Media training should form a key part of your PR strategy, and so it's vital that your team upskill in this area in order to boost your brand in the right way.

If you’re launching a new product and want to boost your brand within the growing technology industry, it’s key to have an effective strategy in place. With such a broad array of outlets and spaces available, an effective Tech PR strategy is one that shares a consistent goal across all touchpoints, from social media and press releases, to media quotes and company research. Read more here

Are you a business owner tempted to start your tech podcast, but unsure where to begin? The podcast trend has been growing for some years now – from Amazon to Spotify, Apple and iTunes – if it plays music and radio then it almost certainly allows podcast recordings too – and that presents a great opportunity to get valuable content from your business out there on a wider scale. Read more here