Research, Surveys and Reports
Working with research houses worldwide, Origin Comms has conducted a number of research documents, surveys and special reports on a wide variety of topics and themes. Whether the content has supported lead generation, or has acted purely as a tool to engage the media and generate press coverage, we have always aimed high, with a key strategy in place to meet our clients’ goals and objectives, on each occasion.
Product | New Service Launches
Product or service launches are not only of critical importance to a company but are a process that require effective management and leadership. Understanding the market, the competition, and the expectation of stakeholders is not only vital for the success of the product but for the ongoing reputation of a business. Our wealth of experience and expertise in launching new products and services enables us to work closely with the client to develop a launch strategy which caters meticulously to their needs whilst maximising the opportunities available.
Whether it’s a product placement in in a top tier national title or a feature article on your service in a leading trade publication, a positive and objective review by credible, independent third parties can support a company’s industry leadership and drive sales. Garnering product endorsements is a part of our commitment supporting company innovation and excellence, and our relationships with key reviewers and IT labs has enabled us to tackle the reviews market.
Effective communications programmes aim to reach the widest possible audience in order to deliver company messages. Growth companies do not always have the ability, nor resources to do this, and as such rely on influencer communications. Our strong relations with numerous major industry influencers enables our clients to reach a substantial number of followers, promoting their business and shifting public perception, on a significant scale.
Press releases are an incredibly effective way of getting your message or story to a wider audience, and the key to success lies in an effectively written press release. Our team, which consists of dedicated senior–level professionals, each specialising in technology, have demonstrated considerable success in this area, with our clients consistently gaining international coverage in their key markets. Our ability to efficiently and effectively translate a company’s often complex technologies and offerings into eloquent content. Generating a strong and effective news pipeline for company news will enable clients to pre-plan their announcements and ensure that the releases can be well written, well positioned and communicate the news successfully.
As the PR agency chosen to represent the no 1. Cybersecurity event in Europe, Infosecurity Europe, and having attended numerous events worldwide on behalf of our clients, we are well acquainted with what makes a valuable experience for an exhibitor, speaker or visitor. We will identify the right opportunities for you and help you prepare to be involved with any event, exhibition or conference.
Case studies speak volumes and are a great means of demonstrating client potential, emphasising how client solutions are solving real business issues. Ensuring our clients have a strong pipeline of customer references proves valuable for media opportunities. Through the production of inspiring and well written case studies, clients can achieve excellent quality coverage. Being able to illustrate our clients professional worth, and having recognised industry publications highlight the value of their product or service gives our clients a great competitive advantage.
Creating articles can be a powerful PR tactic when produced as a contributed editorial on behalf of our clients. Our team of professional writers, have the knowledge and experience of the industry, and a clear understanding of our clients' technologies to enable us to craft opinion articles that we can pitch to key press to secure great exposure for our clients, portraying them as thought leaders in their market.
Our results are the upshot of our notable media relations. Whether the output is online, print or broadcast, our team is recognised through the integrity of our press relations and ability to deliver outstanding coverage. Through our daily contact with key, relevant journalists, be it pitching stories and briefing opportunities, or our ability to spot and respond efficiently and creatively to breaking news, we are able to generate positive exposure for our clients. As a result of always providing pertinent, fresh news, comment and thought leadership, our media contacts now turn to us to provide input on behalf of our clients, with our reputation for accuracy and professionalism.