Our role
Origin Comms began working with e2e-assure in September 2025. They were looking for a PR agency that was extremely proactive, acting as an extension of their modest but mighty marketing team.
e2e-assure chose Origin Comms because of our deep cyber security specialism, our track record of securing top tier coverage, and our creative budget-conscious campaign ideas that see cut through with target publications.
True to our reputation, we secured press coverage with the BBC within the first six weeks!
The team’s focus covers a robust rapid response program, working closely with e2e-assure spokespeople to deliver timely and relevant commentary on breaking news stories and media enquiries that drive the overall narrative forward. Origin Comms has also prioritised securing broadcast opportunities for e2e-assure’s CEO, establishing him as a go-to source for producers.
The Origin Comms team has partnered closely with e2e-assure to draft and pitch press releases on company news, including the launch of a new product and a number of strategic partnerships, as well as delivering a cadence of news stories backed by research that promotes e2e-assure’s key messages.
Origin Comms also manages e2e-assure’s awards program, identifying and drafting award submissions, making recommendations to ensure submissions are robust and relevant.
Our strategy
Origin Comms aligns closely with e2e-assure’s marketing goals and priorities, providing the air cover that supports all direct marketing activities.
Origin Comms aims to get the most value out of e2e-assure’s resources as possible for PR. This includes developing a research based campaign to deliver multiple storylines for news stories and to illustrate comments and bylines, adapting the press releases into pitches for interviews and bylines, and repurposing topical comments for multiple publications across different verticals.
Origin Comms has built close relationships with e2e-assure’s top spokespeople. We have run bi-annual media training sessions to ensure they are equipped for any interview with journalists from various different mediums. We host regular storymining sessions to understand the trends that they are seeing and are passionate about to develop pitches and bylines. We have a direct link to them to share urgent top tier media enquiries.
To support e2e-assure’s product development and innovation, Origin Comms has conducted an in-depth research campaign to illustrate the subsequent product news. Leveraging quantitative research, Origin Comms has developed standalone news stories and elevated product announcements with statistics that position e2e-assure within the wider industry trends, resulting in significant pick-up of company news.
Origin Comms took a key role in managing the press launch of e2e-assure’s new Cumulo AI SOC product with a media event that brought together journalists and analysts with e2e-assure’s cybersecurity specialists for an evening of hands-on product demos. Further follow up interviews saw additional coverage secured, and we were able to build strong relationships with the likes of The Telegraph, The Financial Times and Times Radio.
Impact
E2e-assure wanted to see more high quality and consistent coverage for its news and key messages.
Through building relationships with spokespeople and an around-the-clock approach to newsjacking, we can respond, usually within the hour, to urgent media enquiries, securing coverage with the likes of BBC, Forbes, and LBC. Of the opportunities we share with e2e-assure, the team typically responds to over half of them and we typically see coverage appear in the majority of those placed.
Our impact
PR has generated over 335 pieces of coverage for e2e-assure in nine months.
- 210 comments on breaking news or relevant hot topics, placed in the likes of Forbes, Computer Weekly, IT Pro, and BBC Tech Decode.
- An additional 138 news articles from press releases with Industrial News, UK Tech News, Computing Security, Computer Weekly, Infosecurity, and more
- And more: 28 bylines published, including Digitalisation World, Silicon Republic, and TEISS
- Plus 16 media and broadcast interviews, including with BBC Five Live, LBC, and Talk TV
Against their key competitors, we dominate share of voice with 40% or above.
Client quote
“Origin Comms are the sort of agency Marketing leaders dream of having within their arsenal. Proactive, highly effective and easy to work with. Immediately after initial onboarding, it was evident the team knew how to execute on the proposal they had presented, and within 6 weeks they had secured us our first piece of broadcast media on the BBC. Something our previous incumbent was unable to achieve over an 18 month contract. Every member of the team working on our account adds a huge amount of value and dedicated expertise. They go above and beyond constantly overachieving on targets. I would never hesitate to recommend Origin Comms.”
Emma Brooks, Head of Marketing e2e-assure