Our role:
Origin was appointed by the Cyber Monitoring Centre in May 2025. The Cyber Monitoring Centre is anindependent, non-profit organisation that assesses the financial impact of cyber events, categorises them on a scale of one to five, and makes its analysis and recommendations public. This helps senior business leaders, policy makers and the general public understand these events better, learn from them, and prepare better for future events, ultimately making the UK more resilient to cyber risk.
The Cyber Monitoring Centre needed a PR partner that had strong media relationships within the security, technology, insurance, national and broadcast media to support with raising awareness of the Centre and its work and to generate top tier coverage of its assessments of systemic cyber events. Raising awareness of the CMC in national, business and key trade media would support UK organisations by consistently describing and communicating the seriousness and the severity of cyber events as they are occurring.
Our strategy:
Origin supported the CMC through a targeted media relations campaign focused on its expert analysis of major UK cyber incidents in 2025, including the attacks affecting Marks & Spencer and the Co-operative Group, as well as the Jaguar Land Rover breach in September 2025. Origin developed a proactive communications strategy and supported the CMC in translating complex technical assessments into clear, media-friendly insights, enabling the CMC to position itself as a trusted authority on cyber resilience.
This included co-ordinated media outreach, journalist interviews and preparing expert comments to secure coverage across national, trade and broadcast media. Origin also supported with spokesperson engagement, ensuring consistent and authoritative messaging throughout.
Origin also assisted the CMC with its Year in Review Event in March 2026, securing media to attend the event. The event discussed the CMC’s assessments of the major UK cyber incidents in 2025. It included a panel discussion on lessons from 2025 and implications for the year ahead. Journalists in attendance included Kieran Smith from the Financial Times, Rozina Sabur from The Telegraph, Rebecca Delaney from The Insurer, Bill Goodwin from Computer Weekly and Kevin Poireault from Infosecurity.
Impact:
Between June 2025 and March 2026, PR activity generated over 200 pieces of coverage for the CMC.
Following the release of the JLR assessment, interviews were also secured with Sky News and CNBC.
Some additional top hits include The Financial Times, Reuters, The Guardian, The Telegraph, Daily Express, City AM, PA Media, The Times, Times Radio, BBC Radio 5 Live, and BBC News as well as many BBC regional radio stations, The Insurer, Computer Weekly, The Register, The Record, ITPro, Computing and many more.
While this is impressive enough:
- The CMC potentially reached over 22,855,000 viewers/ listeners and had the opportunity to reach over 723.68 million unique monthly visitors (UMV), where figures are provided.
- 88% of coverage appeared in aspirational publications and tier one publications.
- Coverage of the CMC’s assessments also continues beyond the initial event assessment announcements as journalists continue to use the figures within their categorisation statements to provide clarification and context on the current landscape.
Quote from Ruth Goodwin, Head of Operations at the Cyber Monitoring Centre:
“Through our work with Origin, we’ve strengthened and cemented our visibility as a trusted voice within the industry. We have reached aspirational media audiences and contributed meaningfully to the national conversation around cyber risk. The quality and breadth of coverage achieved has reinforced the Cyber Monitoring Centre as a trusted voice in the cyber community and we are grateful to the Origin team for their hard work and the support they provide us with.”