Today, standing out online can be a tough nut to crack. There is so much happening in the digital space, so finding your feet online is something that requires strategy and forward planning. As an expert tech PR agency we work with our clients to help them find their way and make their mark online.
When putting a strategy together for one of our clients, there are a number of digital avenues we explore. Below are some top tips to help you carve out your corner of the digital landscape and ensure your tech PR efforts are successful.
- Leverage social media strategically
Social media is continuing to grow in popularity and importance when trying to create an online presence for your company. Leverage your social media performance by using platforms like LinkedIn and X, previously Twitter, as well as Instagram, Facebook and Youtube, ensuring that you are using the channels that your target group spends the most time on. LinkedIn is a great professional platform to be using in this regard and should be used to share regular updates about company news and industry insights, as well as regularly interacting with other organisations and people within the industry.
- Create compelling content
It’s not enough to simply have a website, social media accounts and be sending out regular emails to your mailing list. The online space is too saturated for that. To ensure that your tech PR efforts are successful, you should be creating content that appeals to your target market and addresses their needs, questions and interests. Topic ideas that you could be leveraging to create compelling content includes sharing industry insights, tech & global news and insider tips. Following trends on social media can also help boost your online presence but it is important to note that they should be followed when they are applicable to your brand and image.
- Optimise for search engines
Search engine optimisation (SEO) is the process of making your website more visible on a search engine’s results page, making it easier for potential customers to find you. This can be done in a variety of ways, including creating relevant content in the form of blogs and landing pages, targeting relevant keywords and creating quality backlinks.
- Utilise multimedia
Engage your audience through the use of multimedia online. This includes using different content such as videos, podcasts, infographics and more. Using multimedia in your tech PR strategy is a great way to differentiate yourself from competitors online and also makes a specialised industry more accessible to your average customer.
- Engage with others in the tech community
Creating or being a part of a community within the tech PR space is a great asset. Participate in forums, webinars and tech events to slowly build up a community of people in the industry. Engage with this community regularly through social media to strengthen your relationships. This can help to build up your reputation as a thought leader and continue growing your network in the industry.
- Monitor and adapt
It is crucial to constantly be monitoring your profiles and webpages online. The industry and algorithms are constantly changing so it’s valuable to react to them immediately and adapt your strategy in response to the changes. For example, Meta is pushing more video content at the moment, which should be leveraged by posting and sharing video content on your social media platforms, helping you to broaden your reach and become more visible online.
- Offer exclusive insight and add value
Add value to your audience by offering exclusive insight into the industry and your company by sharing news, product launches and events directly with your audience. This can help to create a sense of community and exclusivity around your brand, strengthening your position in the market.
Whilst these are a great place to start when it comes to putting together a tech PR strategy to establish an online presence, there is a lot of work that goes into both creating and implementing a plan. As an expert tech PR agency, we work with clients to act as an extension of their company and deliver strategic and successful strategies to help them make the most of their online efforts.
If you are looking for a tech PR agency to help you find your feet online, get in touch with us today.