The year has come to a close, and whilst many will be enjoying some down time, we know that others will be looking to the year ahead and working to get ahead of the game. One thing all businesses should be analysing is their PR strategy, ensuring they have one established, ready to execute throughout 2024.
Not sure where to start when looking to set up your PR strategy for 2024? We have a couple of key ideas to help you on your way.
- Be inclusive with your strategy
Make sure that your PR strategy is inclusive, and does not neglect any particular persons or groups. This has always been an important element within PR, but its significance grows year on year.
However, it is also important to try not to “whitewash” your PR strategy – this means attempting to lend yourself too much to being inclusive that your core message gets lost. Maintain your key USPs and messaging, but ensure you are being inclusive.
- Work to ensure your PR stories are newsworthy
Many rush to put together a press release as they feel they should, but this is far from the best way to approach a PR strategy. When putting a story together, you should make sure you have something of interest to talk about. If you don’t, perhaps you have the timing wrong and you shouldn’t be pushing for a press release in the first instance.
When putting your 2024 PR strategy together, look at the year ahead and plan it around the business plan for the new year. When will you be going to events? When will you be releasing a new product? These are examples of things to consider when getting your PR strategy in place.
- Experiment with content distribution
One of the key goals of any PR strategy is to gain visibility and increase brand awareness. One of the best tools to achieve this is cross-platform promotion. Essentially, this means distributing content through multiple channels to reach a wider audience. Examples of this include; news outlets, social media, podcasts, guest blogs, etc…
When considering which platforms through which to distribute your content, it is important to assess your target audience and where they are likely to be. This will be a key element of your PR strategy, and will ensure you are not only reaching a larger audience but the right audience.
- Social media all the way
Did you know that a staggering 61.4% of the world’s population were using social media in 2023? Social media isn’t going anywhere any time soon, and companies should be ensuring their social media presence is both strategic and consistent to make the most out of it.
Something we have been pushing for our clients is internal social media training. Employee advocacy is one of the most powerful tools for B2B businesses when it comes to social media marketing, and so putting some time into ensuring your team understands how to use social media to benefit the business will definitely be worthwhile in the long-term.
- Get on board with influencer PR
There is no hiding anymore, influencer PR is here and it is here to stay. Many don’t know where to start when it comes to influencer marketing, but it isn’t nearly as scary as you might think.
Working with a PR agency such as Origin Communications is a great way to leverage the power of influencer marketing. We would do the hard work for you to distribute content through channels that align with your brand, allowing you to reap the benefits.
If you are looking to level up your PR strategy for 2024, why not get in touch to see if we might be a good fit. Not all companies have the capabilities of managing their PR in-house, and that is where an expert PR agency such as ourselves comes in.