2024 is well and truly upon us. We have been preparing for the New Year, ensuring all of our client’s PR strategies are in place. As a leading cybersecurity PR agency, we like to stay one step ahead, so as a team we have been discussing what our cybersecurity PR trends and predictions are for 2024.
Here is what we came up with.
- The humanised approach will prosper
With the constant rise of AI, the human side of cybersecurity PR will be more important than ever. What AI can’t do is replicate a brand’s tone of voice and capture the human element of a business, so this humanised element to branding will prosper throughout 2024. As a cybersecurity PR agency, we know that AI can’t replicate the work we do for our clients, and that is why the humanised element will be so important in 2024 and beyond.
- Authenticity above anything else
Authenticity is a key metric for a brand’s success and a key industry trend. An audience will notice if a brand slips up, and that is where an experienced PR agency proves its worth. Personalising your client’s brand messaging to ensure authenticity throughout will build audience trust and help develop deeper connections with the audience.
- Social media isn’t going anywhere
With more than 700 million users globally, LinkedIn is the place to be, especially for those in the cybersecurity and tech industries. The platform can be used to showcase thought leadership and develop relationships both with a client’s consumers and the media.
Twitter (X) has seen a turbulent 2023, but it isn’t going anywhere. Therefore it will be important to maintain a strong presence on the platform, as well. The platform is still commonly used by journalists looking for new pitches or sources, so is an important place to be for those in the cybersecurity PR space, whether you’re a fan of Elon Musk’s escapades or not.
- It’s time to get on board with influencer marketing
Like it or not, influencer marketing is sure to flourish in 2024. You may be thinking that there is no space for influencer marketing in the cybersecurity or tech industry, but you would be wrong.
Whilst we don’t anticipate seeing influencers doing TikTok dances to try and sell a tech product (although maybe it’s worth a shot?) an importance will be placed upon trustworthy thought leaders in the cybersecurity and tech space promoting your business or product. By tapping into a trusted person’s audience, influencer campaigns can establish social proof, build engagement, and drive sales for your client.
- In-person events are back and better than ever
If we have learnt anything from working with Infosecurity Europe and Big Data London, it’s that in-person events are well and truly back following the COVID-19 pandemic, and we couldn’t be happier. We are excited to be the PR agency to both of these events again in 2024, and are also excited to be attending many others alongside our amazing clients.
- Simplicity will win
From streamlined brand messaging, to a simplified visual identity, concise, catchy and authentic are the names of the game in 2024. With a recent Microsoft study revealing that the average attention span on an internet user is now just eight seconds, attention spans are shorter than ever. To make things even more difficult, there is more information on the internet now than ever before, making is nearly impossible to stand out from the crowd.
Simplicity will win. People want to know exactly what they are reading, and get the point as easily and quickly as possible. Strip back what you are doing, don’t overcomplicate things and aim for simplicity.
- Data-driven decision making
The tech and cybersecurity PR industry is shifting to a more data-driven approach, especially with the advancement of software in data analytics. There will be a need for more detail in the process of working with data, and understanding how to apply takeaways to PR campaigns. This means that, as a cybersecurity PR agency, we will be able to provide our clients with deeper insights into their target audience’s behaviour, which will in turn inform the personalisation of brand messaging.
- Greater emphasis on business ethics and social responsibility
Over the past few years we have seen a significant focus placed on the role of ethics in business practices. Ethics is important to the consumer, and data supports the notion that consumers believe that companies should have a strong social conscience. This doesn’t just mean talking about social causes and raising awareness, audiences expect companies to act on what they are saying and embody an ethical business approach, ensuring all communication is socially aware.
We are excited to see what 2024 brings to the tech and cybersecurity PR industry, and have some great clients doing some amazing work in their fields who we can’t wait to continue to promote. If you are looking to level up your PR strategy for the new year, get in touch.