Following on from our successful work on the Infosecurity Europe 2022 event, the Origin Communication team have been appointed the PR agency to Big Data London. This is the UK’s leading data and analytics event, hosting leading global data and analytics experts. We were approached to come on board and support with PR across the board, including writing and distributing press releases, registering press for the event, liaising with exhibitors and speakers, and preparing to man the press office at the show. We will also have our very own ‘roving reporter’ filming content from the show floor. The event will take place on 21-22 September at the Olympia Exhibition Centre – one of the leading event spaces in London.
Big Data London is organised by RX (Reed Exhibitions Ltd.) and will spotlight over 200 expert speakers across 12 technical and business-led theatres. Visitors at the event will be able to meet with providers and consultants from 130 exhibiting organisations to find solutions to solve their data challenges and deliver an effective data-driven strategy for their business.
There will be a host of opportunities on the show floor for data professionals to view live demonstrations and experience the latest product releases and software launches and trial them in person. The extensive and curated conference programme features experts telling unique experiences, expertise and real-world case studies that visitors won’t hear about anywhere else. Experts from organisations such as Starburst, Snowflake, LNER, Deliveroo, Microsoft, Actian, Confluent, Dataiku and Deloitte will be taking a deep dive into topics ranging from Modern Analytics and DataOps to Data Governance and AI & MLOPS.
The centrepiece of the content programme is the Big Data Ldn Keynote Theatre, which is where subject matter experts will be presenting the latest intelligence and opinion on the industry’s hottest topics.
Highlights in the Keynote Theatre line-up include:
- Zhamak Dehghani is the CEO and founder of a stealth tech start up reimagining the future of data platforms with Data-Mesh-native technologies to get value from data rapidly, sustainably and at scale. Zhamak will be speaking on day one at 10:00 in her keynote speech titled “Rewire for Data Mesh: Atomic Steps to Rewire the Sociotechnical Backbone of your Organisation”.
- Matt Parker, also known as the Stand-Up Mathematician, has been seen talking about maths on the BBC and the Discovery Channel, in the Guardian and on stages across the UK. His book “Humble Pi” was the first maths book to be named Sunday Times #1 Bestseller. Parker will speak on the Keynote Stage on day two at 16:20.
The event will also host three Keynote Panel Debates which promise to get ideas flowing. The debates will be:
- Data Mesh – what you need to know (Day 1 at 13:20) – Featuring Starburst CEO, Justin Borgman; founder of the Data Mesh concept, Zhamak Dheghani; Omar Khawaja, Head of Analytics at Roche; Cindi Howson, Chief Data Strategy Officer at ThoughtSpot; Kevin Petrie from analyst firm Eckerson Group.
- The Great Data Debate (Day 1 at 16:20) – Conference Chair, industry analyst Mike Ferguson will be joined by leaders from Google, SAP, Select Star, DBT and Snowflake.
- Rise of the Data Engineer (Day 2 at 13:20) – Simon Whiteley, Director of Engineering with Advancing Analytics, will lead a panel of experts to discuss the dramatic rise in importance of the Data Engineering role, and the newest trends and technology available to help you build a high performing team.
Speaking about the event, Big Data LDN’s Event Director Bill Hammond said:
“This year’s Big Data LDN is going to be our biggest yet – the event has doubled in size since 2019. This reflects the astronomical growth of the data sector, as the information an organisation holds plays an increasingly significant role in its ability to innovate, operate efficiently, build the brand, and also stay on the right side of regulations. Our conference programme and exhibitor listings cover every corner of the data industry – from both technical and business perspectives – making Big Data LDN an event that every single member of the team can attend and learn from.”
The event will be held at Olympia, London on Wednesday 21st and Thursday 22nd September 2022. Registration for the event is free, but must be done prior to the event here.
At Origin Communications everyone on our team is at Senior Director Level with over 10 years’ experience, so creating high-quality PR campaigns comes naturally to us. Following on from the success of Infosecurity Europe 2022, we know we can deliver tailored and bespoke PR strategies to help deliver the exposure you are looking for to promote your event or your company. To find out more about our services and how we might be able to work with you, get in touch.