We’re delighted to announce the return of the Origin Comms annual research report 2021, which will be published within the next few months.
As we prepare to kick off the research phase of the report, now is the perfect time to have your say about what you’d like us to cover.
As a cybersecurity and tech PR and media agency, we have a deep insight into the trends and challenges in the industry, and this report is designed to share current and valuable information on changing media consumption habits.
We’re always keen to make sure our clients and contacts have their voices heard, and this year we’re looking for input into exactly how the cybersecurity professional or IT decision maker is getting their daily intake of news, reviews and other content, in what has been a year where we’ve all had to adapt.
The Big Questions
On 19th July 2021, the UK Government lifted almost all Covid-19 restrictions such as mask-wearing, social distancing and remote working. Since then, we’ve seen some big shifts in consumer media habits too.
For a start, many businesses have welcomed the return of physical events and awards. A large proportion of workers have returned to the office and ‘hybrid’ working models have become the norm for many employers.
In fact, more than two in five employers (41 per cent) will have adopted hybrid working in two years’ time, a survey has found, with only three in ten businesses expecting to have their workforce fully back on site before 2023.
What’s the impact of these new ways of working on how people consume media? Our research report will seek to find the answer.
Last Year’s Report
Last year’s report largely explored the effects of Covid on the media industry. To this effect, we saw a huge surge in demand for podcasts, as people were forced to lock down in their homes. There was also a big surge in social media consumption as a result of the pandemic.
This was particularly prolific as the Covid-19 story emerged across the media. People used social media to get instant updates and information. Conversely, print media took a downturn, and nearly a fifth of respondents to our 2020 survey reported that publications they predominantly read had ceased.
Almost ninety per cent of UK IT security decision makers say media consumption habits have changed as a result of the pandemic in 2020.
When it comes to IT security, information security decision-makers are still frequently turning to IT/technology websites (22%) and IT security specific websites (19%) to get information. For cybersecurity organisations, trade security and tech media are a prime target for their audience.
Annual Research Report 2021
This year, we’re starting to look into how people consume media within the cybersecurity industry as we emerge from the pandemic.
Digitally, we’re exploring the use of television, Alexa, social media and digital events like webinars and podcasts. Offline, our research delves into the consumption of newspapers and other print media as well as events and face to face or word of mouth.
- Have people’s media consumption habits changed over the past year?
- What trends have we seen?
- And, what can we expect for the coming year?
We’ll share all the inside information you need to know.
Have Your Say
Our annual research report is a powerful source of truth and insight for IT Security decision-makers and leaders across other industries too.
As a cybersecurity and tech PR agency, we aim to provide timely information to empower business leaders to make the right decisions for their companies. In an ever-changing world, we seek to provide robust and researched insights that reflect the needs and interests of our clients.
If you would like us to focus on an area of interest, or a particular challenge, you can let us know! Call our friendly team on 0203 814 2940 or email us at: team@origincomms.com.