Understanding your business strategy and market position is key, but understanding your competition is vital. Emerging companies need to constantly scope and assess this competition in order to highlight the greatest future opportunities and how best to approach them. We specialise in creating efficient and effective communication strategies which can adjust and evolve as quickly as the business market they compete in, and ensure our clients maintain their competitive edge.
Clear, concise and consistent messaging, breeds confidence in a brand and fosters cohesion in a company. Commonality in all messaging both within a company, and in all external communications is vital in creating a memorable, dependable and professional brand. We provide our clients with a strategic messaging platform from which they can develop a set of effective common messages for the entire organisation to use, in line with key company goals and objectives.
Our decades of experience and links to professional copywriters from all over the world enables us to quickly understand your requirements, based on your messaging, your brand identify, your goals and objectives going forward. We are able to brief our copywriters to deliver effective content that meets your needs.
Having an opinion is particularly effective in the IT industry, and being able to secure speaker placements, where you’ll reach your niche audience, is pivotal in enabling companies to present their views and solidify their position in the industry. Tracking speaking slots and event calendars for industry shows and conferences ensures our clients never miss an opportunity to give an expert opinion and put their company in the spotlight. Securing relevant high profile places will build company reputation and earn you credibility, building a presence and portraying your company or spokesperson as thought leaders.
To truly understand how you compare with your competitors, Origin Comms will conduct a number of audits using a number of different tools. Depending on the level of information and data required, we are able to conduct desktop research, media audits in various regions, analysis across social media platforms and, along with competitor analysis software, collate into a presentation that is easy to read and digest.
Customer Success Stories
We all know how difficult it is to achieve a good case study or success story, especially within the cybersecurity industry where organisations like to keep their cards close to their chests. Origin Comms will maximise any opportunity that arises from a good customer relationship, exploring a number of different avenues with them, not just a case study, We discuss content such as audio, video, testimonials, speaker sessions or panels, photographic evidence or infographics. Often, these other options sit much more comfortably with a customer.
Organisations should be updating their crisis communications plans constantly and rehearsing their processes regularly because when a crisis hits, the response needs to be instinctive. Tailored to the individual client needs, we help create and execute effective crisis comms programmes of activity, making sure that your plans will work in today's fast-moving, interactive, global society.