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Proud to be
called the hardest
working tech
PR agency
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100% of our tech
clients have
come via
recommendation
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Technology PR is
our specialism,
driving your
business is our goal
lorem ipsum dolor sit
Technology PR is
our specialism,
driving your
business is our goal

Strategy

Building a successful PR programme relies on a solid strategy at its foundation. Truly understanding a company; its products, its objectives, and its goals, enables us to define the right strategy, and set the conditions for success whether in a current or new market. Our services not only enable companies to define an effective strategy for their business needs, but develop it to adapt to changing markets and requirements. With a well thought-out and succinct plan in place, we can confidently execute the strategy to ensure the company can meet it's goals.

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Strategy Development

Understanding your business strategy and market position is key, but understanding your competition is vital. Emerging companies need to constantly scope and assess this competition in order to highlight the greatest future opportunities and how best to approach them. We specialise in creating efficient and effective communication strategies which can adjust and evolve as quickly as the business market they compete in, and ensure our clients maintain their competitive edge.

Message Development

Clear, concise and consistent messaging, breeds confidence in a brand and fosters cohesion in a company. Commonality in all messaging both within a company, and in all external communications is vital in creating a memorable, dependable and professional brand. We provide our clients with a strategic messaging platform from which they can develop a set of effective common messages for the entire organisation to use, in line with key company goals and objectives.

Media Training

Articulation and communication of information from company spokespeople can be more important than the information itself. Key messages lose their value without an effective and confident delivery. Public speaking, interview techniques and presentation ability, are all important communication skills that spokespeople need to develop, hone and practice. We help clients refine and grow these skills to ensure essential company messages are delivered consistently and effectively. We see this as an ongoing process to continually enhance communication skills.

Media Relations

Our results are the upshot of our notable media relations. Whether the output is online, print or broadcast, our team is recognised through the integrity of our press relations and ability to deliver outstanding coverage. Through our daily contact with key, relevant journalists, be it pitching stories and briefing opportunities, or our ability to spot and respond efficiently and creatively to breaking news, we are able to generate positive exposure for our clients. As a result of always providing pertinent, fresh news, comment and thought leadership, our media contacts now turn to us to provide input on behalf of our clients, with our reputation for accuracy and professionalism.

PR

Our agency offers a broad spectrum of public relations services focussed on managing corporate reputation, shaping public perception and developing customer and partner relationships. Tailored to the individual client needs, we help create and execute effective public relations programmes through strategic communications and strong media relations to ensure a dedicated and complete service.

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Analyst Relations

Our team has a history of running successful analyst relations programmes and navigating clients through briefing processes. Industry analyst houses provide high value insight when it comes to key industries and audiences. Whilst dealing with analysts can be a complicated and targeted process, their in depth research and knowledge of the industry is second to none, and crucial to any company. The analysts create a detailed picture of the industry landscape through research reports including analysis, sales projections and future market opportunities. This data and analysis is acknowledged and appreciated by other influencers such as journalists and customers and makes analyst relations a key element to any PR strategy.

Product | New Service Launches

Product or service launches are not only of critical importance to a company but are a process that require effective management and leadership. Understanding the market, the competition, and the expectation of stakeholders is not only vital for the success of the product but for the ongoing reputation of a business. Our wealth of experience and expertise in launching new products and services enables us to work closely with the client to develop a launch strategy which caters meticulously to their needs whilst maximising the opportunities available.

Product Reviews

Whether it’s a product placement in in a top tier national title or a feature article on your service in a leading trade publication, a positive and objective review by credible, independent third parties can support a company’s industry leadership and drive sales. Garnering product endorsements is a part of our commitment supporting company innovation and excellence, and our relationships with key reviewers and IT labs has enabled us to tackle the reviews market.

Influencer Communications

Effective communications programmes aim to reach the widest possible audience in order to deliver company messages. Growth companies do not always have the ability, nor resources to do this, and as such rely on influencer communications. Our strong relations with numerous major industry influencers enables our clients to reach a substantial number of followers, promoting their business and shifting public perception, on a significant scale.

Speakers Bureau

Having an opinion is particularly effective in the IT industry, and being able to secure speaker placements, where you’ll reach your niche audience, is pivotal in enabling companies to present their views and solidify their position in the industry. Tracking speaking slots and event calendars for industry shows and conferences ensures our clients never miss an opportunity to give an expert opinion and put their company in the spotlight. Securing relevant high profile places will build company reputation and earn you credibility, building a presence and portraying your company or spokesperson as thought leaders.

News Releases

Press releases are an incredibly effective way of getting your message or story to a wider audience, and the key to success lies in an effectively written press release. Our team, which consists of dedicated senior–level professionals, each specialising in technology, have demonstrated considerable success in this area, with our clients consistently gaining international coverage in their key markets. Our ability to efficiently and effectively translate a company’s often complex technologies and offerings into eloquent content. Generating a strong and effective news pipeline for company news will enable clients to pre-plan their announcements and ensure that the releases can be well written, well positioned and communicate the news successfully.

Case Studies

Case studies speak volumes and are a great means of demonstrating client potential, emphasising how client solutions are solving real business issues. Ensuring our clients have a strong pipeline of customer references proves valuable for media opportunities. Through the production of inspiring and well written case studies, clients can achieve excellent quality coverage. Being able to illustrate our clients professional worth, and having recognised industry publications highlight the value of their product or service gives our clients a great competitive advantage.

Bylined Articles

Creating articles can be a powerful PR tactic when produced as a contributed editorial on behalf of our clients. Our team of professional writers, have the knowledge and experience of the industry, and a clear understanding of our clients' technologies to enable us to craft opinion articles that we can pitch to key press to secure great exposure for our clients, portraying them as thought leaders in their market.

Media Relations

Our results are the upshot of our notable media relations. Whether the output is online, print or broadcast, our team is recognised through the integrity of our press relations and ability to deliver outstanding coverage. Through our daily contact with key, relevant journalists, be it pitching stories and briefing opportunities, or our ability to spot and respond efficiently and creatively to breaking news, we are able to generate positive exposure for our clients. As a result of always providing pertinent, fresh news, comment and thought leadership, our media contacts now turn to us to provide input on behalf of our clients, with our reputation for accuracy and professionalism.

Content Delivery

Strategic communications planning and the delivery of high quality, relevant content is a crucial aspect of PR, be it driving long-term thought leadership, competitive advantage or SEO tactics. PR plays an invaluable role.

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Content Delivery

Strategic communications planning and the delivery of high quality, relevant content is a crucial aspect of PR, be it driving long-term thought leadership, competitive advantage or SEO tactics. PR plays an invaluable role. The internet has decimated print publications and ad revenues, cutting back on journalists and resources and relying more on PR to provide content to fill spaces, but also creating new avenues for content delivery. This shift and rise in content delivery has made the role of PR a greater necessity for businesses.

Traditional v New Channels

Whilst traditional PR methods, such as press releases, are still a critical and valuable tool, content delivery adds a new layer to the model, utilising new channels such as blogs and social media to get the message out, to further the company reach and to connect with journalists. Content delivery is about elevating brand perception and awareness through value-driven content and the subsequent positive engagement, boosting site traffic through new channels. As a PR agency we now assume more responsibility for assets like client blogs, and social media pages to increase the reach and to better establish the client as a thought-leader. Companies need not only create their content, but become the distributor of it too by ensuring their messaging reaches critical audiences, and delivering this content via blogs, Twitter and Facebook pages, for example, as a means of lead generation to drive readers back to company assets and dedicated landing pages. We enable businesses to re-think their strategic approach to content and communications to provide a plan that is designed to tie together public relations and content delivery, managing the content generation, curation and delivery.

Social Media

Social media can now be considered as a core component of PR. Social media engagement and outreach can have a huge impact on PR campaigns, be it pitching or initiating discussions around relevant client topics. Whilst sites such as Twitter can be useful for news sharing, they can also serve as the perfect medium for engaging with key media influencers. Social media platforms enable you to reach media, but also open the doors to influencers and blogging communities that may not have previously been accessible, but are equally important. Developing relationships with bloggers linking back to their blogs, and retweeting interesting articles will likely encourage them to do the same.

Many journalists and bloggers rely heavily on platforms such as Twitter and LinkedIn to research stories. If you opt to share client news or comment socially, there is a high possibility it will be met by key media using the platform to source news.

As an agency, Twitter is also a useful platform to efficiently curate and gather relevant news stories from specific reporters. This ensures we can jump on breaking news and targeted stories in a timely fashion.

Creating and publishing content on LinkedIn can also enable clients to target their key audience reaching major stakeholders, executives and professionals faster than using traditional media.

Search Engine Optimisation

Most companies today utilise some form of Search Engine Optimisation (SEO) in order to benefit from the internet and use search engines to their advantage. As a result, our team is integrating these techniques into our PR strategy. Using relevant keywords identified by the client and incorporating the language into news releases, articles and comment is just one of the ways to improve the volume and quality of traffic via search engines to the piece and subsequent websites. To find out more on how SEO can help you, get in touch.

Blogs

An up-to-date blog that provides a unique perspective, attuned to current trends and recent news, will ensure your content is engaging and promote your spokesperson as a thought leader on key topics.

Sharing blogs, repurposing the content and using both SEO and social media to drive visibility will make sure the content reaches the necessary audience and it can be found quickly and easily.